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Ph D, The University of Texas at Austin

BA, Michigan State University

MA, Michigan State University

BS, Kyung Hee University

BS, Kyung Hee University

Choi, D., Bang, H., Kang, E., Combined or Partitioned? The Role of Pricing Strategy in Consumers' Green Consumption with Different Purchasing Motivations, International Journal of Advertising.

Han, J., Kang, E., Sung, Y., Lee, S., When Technology Replaces Expertise: AR and the Shifting Role of Source Credibility in Influencer Marketing, Journal of Global Marketing.

Kim, E., Kim, Y., Kang, E., Mitigating Effort Through Power: The Impact of Participant Power in Nonprofit Participatory Campaign Engagement, Journal of Philanthropy and Marketing.

Song, G., Looi, J., Kang, E., Assessing how an unofficial brand partnership affects a brand image: the case of the Satan Shoes, Journal of Global Fashion Marketing.

Hu, K., Kim, C., Kang, E., Cross-cultural Analysis of Influencer Marketing: Meta-analysis and Meta-regression of Factors and Effects, Journal of Current Issues and Research in Advertising, 2026.

Kang, E., Sung, Y., Han, J., Lee, S., Why Consumers Buy Small Luxuries: The Psychological Mechanism of Self-gifting and Consumer Well-being, The International Conference on Research in Advertising, 2026.

Sung, Y., Kang, E., Lim, E. R., , ., Not All AI Ads Are Equal: How AI Attitudes Shape Consumer Responses to Small vs. Large Companies, The American Academy of Advertising Conference, 2026.

Lim, R. E., Kim, K., Sung, Y., Kang, E., Yoon, S., Social Exclusion and Consumer Responses to Targeted Advertising, European Marketing Associations Conference, 2025.

Kang, E., Lim, E., Sung, Y., The Authenticity Paradox: Assessing Consumer Responses to Human and Virtual Influencers Across Multiple Endorsements, The American Academy of Advertising Conference, 2025.

Kang, E., Lim, E., Sung, Y., Beyond the Human Touch: Consumer Responses to Virtual Influencers Endorsing Green Fashion and Multiple Brands, The Global Marketing Conference, 2025.

Choi, D., Bang, H., Kang, E., Combined or Partitioned? The Role of Pricing Strategy in Consumers' Green Consumption with Different Purchasing Motivations, The American Academy of Advertising Conference, 2024.

Kang, E., Atkinson, L., Sung, Y., Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests’ green behavior, Journal of Consumer Behaviour, 2024.

Kim, Y., Kim, S., Kang, E., Impact of Message Framing and Team Identification on Prosocial Behavior in Sport Team Charity Campaigns: Insights from Facial Expression and Eye-Tracking Analysis, International Journal of Sport Management, 2024.

Lim, E., Kim, K., Kang, E., Sung, Y., Yoon, S., This Ad is Uniquely Tailored for You: The Effectiveness of a Highly Personalized Ad Among Socially Excluded Consumers, The American Academy of Advertising Conference, 2024.

Kang, E., Lim, E., Sung, Y., Virtual influencers are more authentic than human influencers? The effect of influencer types and multiple endorsements on consumer response to influencer marketing, The Global Marketing Conference, 2023.

Kang, E., Sung, Y., Kim, K., The Effects of Poverty Porn on Consumers’ Subject Well-being and Donation Behaviorsncer marketing, The Academy of International Business U.S. Northeast Chapter 2023 Annual Conference, 2023.

College of Business Service Award, 2025

Merit Award, 2025